We couldn’t be more different.

(And that’s a really good thing.)

Will Riley and Danny Sutton are the founders and partners of COOP - with a small army of other coaches, facilitators and speakers at the ready. In 2016, Will left the corporate world to venture out on his own and, a few years later in 2021, Danny joined him.

With Will being a first voice Nurturer and Danny being a first voice Pioneer, they are literally each others’ nemesis. It just goes to show if you put a diligent effort into being stronger and healthier with your communication and relationships, you can achieve anything with anyone.

Will Riley Headshot

Will Riley, MBA

Managing Partner

Meet Will.

(he/him)

Will is a speaker, coach, marketer, and strategist. While you may not have met him, chances are you’re familiar with his work. In his 15+ years of being an award-winning marketing executive, he’s built the strategy, innovation and messaging for both global and local brands. From national restaurant chains and global consumer goods to celebrities and adult beverages, he’s worked with brands that you likely either see or use every day.

He’s a firm believer that communication is at the root of most business challenges. As a result, he enjoys working with employees at all levels to build support for strategic vision and helping find measurable ways to keep teams focused and delivering their best work.

Will bring a unique perspective to each client. Having spent time in the hospitality, consumer packaged goods, retail, technology, and financial services industries, he has a keen understanding of what it takes to form stronger connections with both employees and customers in a variety of situations.

Will holds a BS in Business Administration from the University of South Carolina and an MBA from the University of Georgia. He is also a Certified Coach and 5 Voices instructor through GiANT Worldwide and a Certified Facilitator of Working Genius.

Danny Sutton Headshot

Danny Sutton

Partner

Meet Danny.

(he/him)

Danny has spent his 20+ year career in sales, business development and project management across a variety of organizations and industries. Over the past 10 years, he’s focused on the healthcare space because helping others (particularly in elder care) is and always will be a passion of his. Danny serves as our Chief Development Officer and helps COOP and our clients find the best programs to enhance their leadership skills and implement them within the organization accordingly.

You would be hard pressed to find someone as magnetic and whole-hearted as Danny. As one of our coaches, he enjoys working with individuals contemplating change and balance within their lives and is known for diving deep with thought-provoking and empathic questions.

Danny resides in Watkinsville, GA and is the better-half of Will.

Cason Dremann

Consultant

Meet Cason.

(he/him)

Cason is our head “coach.” Having spent more than a decade in the sports and fitness industry, he has developed an unparalleled ability to understand the unique pain points of others and find strategies to bring the best out of our clients and their employees. Having owned a coaching business for many years, Cason understands the challenges that business owners face on a daily basis and has a natural, built-in empathy to be able to connect with others and find innovative ways to solve problems. Cason serves as a COOP consultant and is responsible for community development and consulting with our clients.

Outside of coaching and consulting, Cason loves spending time with his family, wife Jess and daughter Tinley, and resides just outside of Athens, GA. If you want to be an instant friend, tell him you love baseball.

Experience & Clients

  • "Using the 5 Voices framework helped me avoid what could have been a tough conversation. It was very productive, ended in a hug, and genuinely warm feelings."

    J. Luciani

    University of Georgia

  • "We owe so much of our growth to you, Will. Your teachings have helped us all become better leaders and better people."

    S. Morel

    First Communities

  • "Super great session! I though your style was really engaging, entertaining and insightful!"

    A. Palmer

    Newell Brands

  • "Thank you for a great meeting. I'm personally challenging myself to take the stuff we spoke about and implement them. There isn't a reason I can't do these things, and making excuses is only going to hold me back."

    D. Robb

    Elavon

  • "Thank you for a great session this morning! I appreciate you challenging me to explore complex ideas and calling me up when you see opportunities."

    J. Collins

    Oconee State Bank

  • "Thanks for making a great impact on our org this year. Funny as you're just as much a part of our fam as the rest of us!"

    K. Carr

    First Communities

People Development Certifications

Check out all of these badges. That’s more than 100+ of training hours for each of us.

GiANT is a technology-forward provider of leadership and employee development tools. Each member of the COOP team is required to be certified as a GiANT Guide, the GiANT methodology of coaching, 5 Voices facilitator, 100X Leader facilitator, Coaching Intensive, and more.

Working Genius is 20% communication and 80% productivity. People who understand their genius show up to work happier, are more effective, and play well with others. Certified facilitators are equipped to analyze and apply results to help individuals and teams leverage Working Genius to be more innovative, strategic, and effective.