I joined COOP CCO in October 2018 to do, to help, and to play. Let me break that down for you just a bit.
Do. Every morning I wake up knowing that we at COOP CCO are making a difference. The entire reason we exist is to give those with just a hint of the entrepreneurial spirit the strategic guidance they need to succeed. It doesn’t matter if you’re a start-up or a global brand. Everyone at every size needs to authentically connect with their customer. That’s what we “do.”
Help. I currently have 3 rescue pups and volunteer for multiple charities when I can. Helping others is a part of my DNA. COOP CCO gives me a platform to help everyone around me. While my expertise is in operations, project management, and strategic planning, we have many other consultants that help one another out across a variety of functions. It’s like one big happy family - and who thought consultants could be one big happy and helpful family? When you put people before profits, great things happen.
Play. My husband and I have a loft in Castleberry Hill - one of the trendiest, artsiest, and just plain ol’ weirdest neighborhoods in Atlanta, GA. It’s a neighborhood where you can feel the creative energy, and it makes everyone want to play around / do things a little differently. This is exactly how what we thrive on at COOP CCO. Nothing we do is ordinary or cookie-cutter. It’s all about having fun with each other and with our clients so that we can turn creative energy into something beneficial for the bottom line.
Now … let’s shift gears and talk about how our team (me, Will, Danny, Elizabeth, Jeff, Monique, Zack and others) can help you.
Business & Marketing Coaching / Roadmap Development
If you’re a small to mid-sized business, or even just an idea without a product, here’s how we can help.
Deep Dive. We get to know you and your brand really well through a series of stakeholder interviews and business assessments. Typically this starts by interviewing 3 stakeholders of your brand (internal team, customers, partners, etc.). Based on what you’re willing to share with us, we then conduct a business and marketing analysis to get a sense of what’s worked, what hasn’t and how we can improve.
Positioning Development. The next step is creating a positioning that’s unique to who your brand truly is. This isn’t a tagline but more of a definition of your brand and who you are / should be. Think of this as “your brand coming to life on one page.”
6-month Marketing Plan. We provide you with a 6-month marketing roadmap which is everything you need to do to make your brand even stronger. These aren’t cookie cutter recommendations but are tailored more to your specific interests. Plus, we help you to avoid from falling into marketing pitfalls. You know those robocalls you get about your Google listing and other search engine / social media scams? Those are the types of traps we help you avoid.
All of this is covered under a one-time fee of $500. And it typically takes 15-30 business days to get it all done.
The Affordable Soup-to-Nuts Marketing Department
You can define your brand. You have a plan. Now it’s time to activate the heck out of it.
For strategy and marketing management, our rate is $175 per hour. For graphic design, public relations, social media and other day-to-day aspects of activation, our rates typically vary between $75 - $125 per hour unless you need super specialized help (i.e. search engine management, web developers, videographers, etc.). Before you think, “OMG! That’s going to be expensive,” we tend to operate quickly, efficiently and give you estimates on hours before we begin work. After all, we work off of the same brief and stay up-to-date on what’s going on with your account. That’s what we do as strategists!
Many of our clients use us on an hourly basis - particularly the smaller businesses. But if you need more than 10 hours of work per month, we have 3 flat-rate options available. Here’s what the options for an affordable soup-to-nuts marketing department look like.
Hourly Rates. For businesses that only have a couple of marketing needs and requests per month.
$2,000 per month. Unlimited marketing management with hourly rates for activation. For businesses that need a focus on marketing management and basic activation work.
$6,000 per month. Unlimited marketing management + 40 hours per month for creative or PR. For businesses that need a focus on marketing management and consistent activation work (either graphic design of PR) every month.
$12,000 per month. Unlimited marketing management + 40 hours per month for creative + 40 hours per month for PR + SEO management. For businesses that pretty much need a cross-functional marketing team every single month.
Again, if you’re spending more than 10 hours per month for strategy and marketing management with us, it makes since for you to have a retainer. BTW … you wouldn’t be able to hire a good marketing manager for $24,000 per year! For the $12,000 per month retainer we can be pretty flexible about the activation hours and services and are happy to come up with a custom version for you if needed.
Sometimes we get questions like, “Why wouldn’t I bypass you and go straight to your designer?” or “How are you different than these other marketing companies?” and we have one response …
Because we are all highly experienced strategists and creators that begin and end all work with your business strategy in mind.
Here’s what we mean:
Each person at COOP CCO has at least 5 years experience in their respective fields with most having more than 10.
We are one-stop for all of your marketing needs and, if you don’t have someone that’s 100% focused on managing it, your brand (not your business) will fall apart. It’s a harsh truth.
You can’t find a full-time marketing manager that’s worth their salt for $24,000 or less.
We are in the business of putting people before profits.
Most importantly … we focus on strategy first. We do not and will not jump straight to activation. That’s typically how money gets wasted and things go south.
And also … none of us are out to be millionaires or to be on the cover of a trade magazine. That makes a big difference.